Freelance UX, product and service designer

Shape new ideas and improve existing ones.

Product needs improvement or you want to see how your idea would work in real life?

You're in the right place!

What I do

  • Expert reviews

    Clear insight into the UX and usability issues of your existing system, with concrete improvements.

  • Workshops

    Users, business and IT together, from idea to insights, requirements and a shared view of the solution.

  • Service blueprints

    Processes mapped as they were designed and as they are actually carried out. That gap is where the improvements are.

  • Concept and wireframes

    User flows and wireframes based on all input, validated with stakeholders before anything gets built.

  • Interaction and visual design

    Detailed screens and flows in alternatives, each with a clear hypothesis, tested with users.

  • Design systems

    Components, design tokens and documentation that fit the front-end framework of your dev teams.

How I work

  1. Discover

    Get to know the assignment, goals, users, architecture and dev teams.

  2. Map

    I create service blueprints together with the various disciplines in your organisation.

  3. Concept

    Wireframes and user flows, validated with all stakeholders.

  4. Detailed design

    Alternatives with hypotheses and feedback rounds with users.

  5. Handover & support

    Designs, design system, tokens and documentation, linked to user stories.

Clients include

  • Rijkswaterstaat
  • KVK
  • Eneco
  • Kverneland
  • SCORE
  • APM Terminals
  • ISIC
  • DJI
Hans Nieuwenburg

About me

I'm Hans Nieuwenburg. For over twenty years I've helped organisations set up UX properly: from service blueprint and concept to design system and developer handover.

At client organisations, I don't just deliver the design, I set up the way of working too: who gets involved when, how decisions are recorded and how design and development connect.

I work directly for clients as well as through agencies, on projects ranging from a week to a year or longer.

Most people love simplicity…

Not me!

I create user experiences for digital products and services that are easy to use, leave a great impression and help people reach their goals.

I love a challenge.

Let's talk

Tell me about your project and we'll schedule a call.

Email me
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